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One Size Does Not Fit All

Why your cookbook, your thriller, and your business guide need different strategies.

By the Editors·January 10, 2025·3 min read
One Size Does Not Fit All

Plate I

Imagine you are building a house. You wouldn't hire a commercial skyscraper architect to build a cozy lakeside cottage. They are both "buildings," but they have different purposes, different materials, and different audiences.

Books are no different. Yet, many publishers try to shove every manuscript into the same "Standard Package."

The Danger of Generic Publishing

If you treat a cookbook like a novel, it fails. Cookbooks need lay-flat binding, high-gloss photo paper, and specific distribution to gift shops. Novels need cream paper, standard trim sizes, and distribution to fiction retailers.

If you treat a CEO's leadership book like a memoir, it fails. A business book needs to compete with bestsellers at the airport; it requires a specific "look" that screams authority.

The Power of Specialized Imprints

That's why Author Services runs three imprints rather than one. We match the team to the book instead of running every manuscript through a single generic process.

For the Faith-Based Author: We connect you with Morningstar Press. They understand the Christian market, the specific language of ministry, and how to reach pastors and churches.

For the Entrepreneur: We connect you with Mill City Press. They specialize in high-end custom publishing that acts as a business card for your brand.

For the Cultural Commentator: We connect you with Liberty Hill Publishing. They understand the speed required to hit the market while a political topic is still trending.

Your book has a unique DNA. Your publishing team should be fluent in that language.

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Author Services is an editorial and production team running three imprints. We publish books for authors who want quality and keep their rights. Thinking about your own? Schedule a conversation.

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