The Paradox of Choice
We live in the golden age of authorship. Fifty years ago, if you wanted to publish a book, you had to print a manuscript, mail it to a skyscraper in New York, and wait six months for a rejection letter. The gatekeepers held all the keys.
Today, the gates are open. You can upload a PDF to a retail site. You can hire an agent. You can print copies in your garage. You can hire a high-end hybrid publisher.
But this freedom has created a new problem: The Paradox of Choice.
Psychologists tell us that when humans are presented with too many options, we don't feel "free." We feel paralyzed. We worry that if we pick Door A, we might miss out on the benefits of Door B. So, instead of choosing, we do nothing. We let the manuscript sit in a drawer.
The "What If" Anxiety
At Author Services, we hear the same questions every day from talented writers:
- "What if I self-publish and it looks amateur?"
- "What if I wait for a traditional deal and lose two years of my life?"
- "What if I pick a publisher that doesn't understand my specific genre?"
These aren't just logistical questions; they are emotional ones. You aren't just asking about paper stock or distribution; you are asking, "Who will care about this story as much as I do?"
You Don't Need More Options. You Need a Navigator.
The solution to the paradox of choice isn't to research more. It is to clarify who you are.
This is why Author Services operates differently. We don't ask you to browse a catalog of packages and guess which one fits. We connect you with an Author Success Coach—a real human being whose job is to listen to your goals first.
If you are a CEO looking to scale your business, your path looks different than a pastor looking to share a testimony. If you are writing a political commentary, your timeline needs are different than someone writing a family cookbook.
We remove the paralysis by matching you with the specific imprint—whether that is Mill City Press, Xulon Press, or Liberty Hill—that specializes in your exact needs.
You have done the hard work of writing. Don't let the "business" side stop you from finishing.
